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City of Sunnyvale Redistricts with Help of Tripepi Smith

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City of Sunnyvale LogoThe City of Sunnyvale’s City Council adopted its new election district map, recommended by the City’s Redistricting Commission, on February 22, 2022. The City called on Tripepi Smith to assist with its outreach efforts. The team, led by Principal Jennifer Nentwig and supported by Business Analyst Clare Burgess and Junior Business Analyst Melanie Moore, conducted various forms of outreach including scripting and animating an educational video about the redistricting process as well as weekly social media posts in English, Spanish and Chinese.

“This was our first redistricting process since first moving to a by-district election system in 2020. Having Tripepi Smith help with our outreach was a huge benefit,” said City of Sunnyvale Deputy City Manager Jaqui Guzmán.

“The City of Sunnyvale was organized and deeply committed to public outreach and input. It was a real pleasure working alongside the City and its staff,” said Jennifer.

About the City of Sunnyvale

The City of Sunnyvale is one of the major cities within the Silicon Valley, home to California’s tech industry. Over 155,000 people reside in the City of Sunnyvale, making it Santa Clara’s second most populous city. It is known as a center of technology and innovation, while also comprising of quiet family neighborhoods and diverse communities.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa AnaCity of Culver CityCity of Rolling Hills EstatesCity of TracyCity of Santa CruzCity of SnoqualmieCity of CupertinoCity of Daly CityCity of La Cañada FlintridgeCity of ParamountCity of Huntington BeachCity of El CerritoCity of Indian WellsCity of Yuba CitySanta Clara County Fire DepartmentIndustry Business CouncilNHA AdvisorsCalChoiceCalifornia Joint Powers Insurance AuthorityRowland Water DistrictCalifornia Contract Cities AssociationCalifornia City Management FoundationLeague of California CitiesInstitute for Local GovernmentRenne Public Law GroupInland Empire Utilities Agency and Climatec Energy Services.