Blog

Social Media News to Know: January 2021

  |   Insights   |   No comment

With social media constantly evolving, you may not always have the time to learn about the latest and greatest social media trends (let alone the luxury of resources and budget to implement them). Instead, let Tripepi Smith provide you with a regular roundup of social media news we think you need to know.

Here are the stories that caught our attention this past month:

  1. Twitter is reinforcing a new verification policy starting January 20, 2021. The new policy further defines the meaning of verification, who is eligible for verification and the reasons some accounts may lose their current verification. Twitter will share more details about the verification application process soon.
  2. Twitter acquired Breaker, a podcasting platform, to increase healthy public discourse. Soon, Twitter users will be able to use it to publish podcasts directly to Spaces.
  3. YouTube launched a “Community Posts” section on the Community tab or Subscriptions feed for eligible users. Intended to increase community engagement, these posts can be polls, GIFs, text, images or videos. Community posts can give a Channel more reach and engagement with its audience.
  4. Facebook has a new suite of updates that it’s deeming the “New Pages Experience.” “Classic” Pages will automatically move into a “New Pages.” There is no clear launch date, but Facebook is currently running tests on the Facebook mobile app. While most functions will remain the same, there are some key changes:
    • “Q&A/Ask Me” feature: Facebook Pages can host Q&A sessions, soliciting questions from followers on any topic for up to 24 hours. As you answer followers, questions and responses get “stacked” into a deck that that followers can swipe through.
    • No more “Likes”: Page Likes are going away. Now, Facebook users will only receive updates from Pages they follow; and the follower count will be the primary metric Pages can track in Insights.
    • Changes to Page Roles: Facebook is doing away with classic roles, such as Moderator and Editor. Now, Page Administrators will be limited to offering Full Control or Partial Access.

For more #AlwaysBeLearning insights from Tripepi Smith: