Snoqualmie Engages TS for Communications Assessment
The City of Snoqualmie in Washington State engaged Tripepi Smith in September 2019 to conduct an express communications assessment so Snoqualmie could better understand and improve its outreach to residents in the City. Tripepi Smith has successfully delivered on that initial assessment and presented its results, including a comparative analysis of social media strategies with other cities, to city staff.
“Tripepi Smith has demonstrated their strategic problem solving methods and their competency in social media and communications practices. This report is helpful in that it affirms we are doing the right things in Snoqualmie, but there are concrete steps we can take to do even better,” said Joan Pliego, communications manager and public information officer for Snoqualmie. “Communications is a fast-evolving field given the rise of social media and other Internet-based communications, and having an outside perspective to help us evolve, implement best practices and advance transparency with our community is a top priority for the City of Snoqualmie.”
Over the course of three months, team members from the firm conducted interviews with the City’s mayor, City administrator, communications manager, director of administrative services and any other stakeholders needed to grasp the full picture of Snoqualmie’s communication efforts.
Team Tripepi Smith used these interviews as a starting point to analyze the City’s social media presence and other communication platforms. Tripepi Smith also conducted a comparative analysis with five other Puget Sound-area cities of similar demographics.
Analysts from Tripepi Smith reviewed existing City branding elements as well as other current collateral such as newsletters, mailers, the City’s website and more. Finally, team members also evaluated how a new civic engagement component could integrate into the City’s current communications channels including social media, website, video, news releases and direct mailing.
After completing their review, the Tripepi Smith presented Snoqualmie with an executive summary and clear action steps. The report provides a roadmap for the City to take practical next steps to improve the efficacy of its external communications.
“The City staff in Snoqualmie is dedicated to ensuring their residents are informed and engaged,” said Ryder Todd Smith, President of Tripepi Smith. “With our extensive experience in the local government and communications spaces, we have gained an expertise in the methods cities use to inform residents.”
Snoqualmie previously tapped Tripepi Smith to design their 2019 Budget in Brief.
Tripepi Smith has delivered complete Communications Assessments for numerous cities: City of La Puente, City of Duarte, City of Culver City, City of Paramount, City of Cupertino, City of Morgan Hill, City of Norwalk, City of Livermore and Town of Windsor.
About Tripepi Smith
Tripepi Smith is an Orange County-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Paramount,City of Rolling Hills Estates, City of Santa Ana, City of Santa Cruz, City of Tracy, City of Yuba City, Cal Choice, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.