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10 March 2025
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Social Media News to Know updated

Social Media News to Know – March 2025

Sydney Fitch   |   Insights   |   No comment

Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. YouTube is introducing “Premium Lite,” a more affordable subscription that offers ad-free video viewing, providing a budget-friendly alternative to its full “Premium” plan. The plan is offered at $7.99 per month.
  2. After testing facial recognition for account recovery last year, Meta is now expanding the feature to high-profile users in select regions to help detect scams and speed up account recovery. The platform first explored this in 2021 and is now reintroducing it.
  3. Google is rolling out “AI Mode” for initial public testing, allowing users to ask questions, submit follow-ups and interact within a continuous AI  stream. According to Google, this feature runs on a customized version of Gemini 2.0, designed to handle more complex inquiries. 
  4. LinkedIn is testing a feed that exclusively features updates from users’ first-degree connections. The platform hopes this update will foster more meaningful engagement within the app.
  5. LinkedIn is also introducing a new feature that tracks impressions on comments. This update, gradually rolling out, will offer more insight into the reach of your activity within the app.

For more #AlwaysBeLearning insights from Tripepi Smith: