Social Media News to Know – April 2025
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:
- X has launched an updated post analytics display for its Premium subscribers. This new feature showcases all engagement and reach metrics, including re-posts, shares, video views, Premium viewers and more to help users tailor their posting strategies.
- Google is in the process of expanding its AI Text-To-Video Generation Tools. Its Veo 2 feature will soon generate short video clips from simple descriptions that can be downloaded as an MP4 file in 16:9 landscape format.
- LinkedIn has unveiled an expansion of its Wire video promotion feature, allowing brands to run video ads next to premium publisher content within the app. The goal is to help brands build stronger connections by linking their ads with trusted, high-quality content.
- Canva is helping LinkedIn marketers stay on top of the latest video trends with a new set of LinkedIn video templates. The update makes it easier than ever to create engaging, on-brand video content for the platform.
- Instagram is testing a new feature designed to boost engagement: lockable posts that can only be accessed with a code. This opens up creative possibilities for brands and creators to offer exclusive content, while regular users can share more personal or targeted posts with select followers or friends.
For more #AlwaysBeLearning insights from Tripepi Smith:
- Sign up for our email newsletter
- Add our RSS to your favorite RSS Feed reader
- Follow us on Facebook
- Follow us on Instagram
- Like & Follow us on LinkedIn
- Follow us on X (Twitter)