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Social Media News to Know

Social Media News to Know: May 2022

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Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Meta announced it’s launching recurring notifications on its messaging platform. This update will allow businesses to send ‘proactive, automated messages, to people who have opted into receiving them.’
  2. LinkedIn’s algorithm will start devaluing polls and downranking engagement baiting posts. Engagement baiting posts outright ask users to engage with the content by reacting or responding to the post. This update will force users to become more creative in their calls to action for engagement, making sure that it is authentic instead of posting a poll or asking for a reaction.
  3. LinkedIn is also adding real-time captioning on LinkedIn Live. This update will be extremely beneficial for those who are hearing impaired and will help businesses expand their audience.
  4. Instagram is testing out 90-second Reels, allowing some users to create longer-form video content. Currently, most users are able to create Reels up to 60 seconds long. With a 30-second increase, users can come up with creative ways to share more content while holding their audience’s attention for longer.
  5. Google unveiled a new “My Ads Center” hub. This update allows users to control how their ad experiences are personalized across apps, including limiting ads relating to sensitive topics.

For more #AlwaysBeLearning insights from Tripepi Smith: