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Social Media News to Know: March 2022

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Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Nextdoor is rolling out a new product strategy that builds an “active valued community.” The update will include welcome features for new neighbors, revamped neighborhood profiles, a streamlined layout and a more relevant feed.
  2. Nextdoor also introduced a new feature called “Repost,” which allows neighbors to reshare messages from public agencies with neighbors in their Nextdoor neighborhood network. This new feature will increase the reach of government posts across all social channels.
  3. Instagram has announced that it is shutting down its separate IGTV app, eliminating its in-stream video ads option and removing its separate Boomerang and Hyperlapse Apps from app stores. These changes are all part of Instagram’s effort to simplify and consolidate its wide-ranging functions.
  4. Instagram is extending its captioning feature, which launched in May 2021, so users can add auto-generated captions for Instagram Feed videos. The new feature, available in 17 languages, will offer the option of switching captions on and off.
  5. Twitter is advancing its “Birdwatch” feature, a crowdsourced fact-checking program designed to mitigate the spread of misinformation. Twitter users in good standing can add custom notes to tweets that are misleading or present inaccurate information. Birdwatch does not impact a tweet’s reach or performance; instead, it provides more context to future readers who seek it.
  6. Twitter also announced that all users now have the option to pin a timeline of latest tweets. The Latest Timeline option will list all tweets in the traditional reverse chronological order, allowing users to see the latest news and updates in real-time. Users will be able to toggle between the two feed options: The “Latest” and “Home” timelines.
  7. Tik Tok has confirmed that all users will be able to upload 10-minute-long videos. Before this update, TikTok only allowed three-minute videos. Tik Tok hopes that the extended time limit will increase creative possibilities for users and allow for more diversified entertainment. On the flipside, allowing longer clips could impact how people consume content on the social platform.

For more #AlwaysBeLearning insights from Tripepi Smith: