Social Media News to Know: February 2022

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Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Twitter is testing a new ‘Articles’ feature, which allows users to post long-form blog posts within the platform without having to shorten characters or utilize ‘Threads.’ It will likely be released as a feature exclusively to Twitter Blue users, a paid subscription.
  2. Twitter is also testing a new Direct Message shortcut that will let users message an account from a tweet, instead of having to click into their profile to do so. This change results in a safety concern for some users, in that it could make it easier for followers to ‘troll’ profiles.
  3. LinkedIn is working on a settings preference that will allow users to block all political posts from their feed and choose additional topics to block.
  4. In celebration of Safer Internet Day this month, Instagram released a new ‘Your Activity’ display and an expanded Security Check-up tool to improve safety and content management. TikTok also updated its Community Guidelines to increase security and address ongoing content concerns, such as injuries due to TikTok challenges.
  5. In an effort to divert traffic from TikTok to Instagram, Instagram is now allowing users to easily turn a Stories Highlight into a Reels clip and is testing the ability to allow for longer Reels clips. Reels have become a strong source for engagement on Instagram.

For more #AlwaysBeLearning insights from Tripepi Smith: