Blog

Social Media News to Know: December 2021

  |   Insights   |   No comment

Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This empowers our team to track, adapt to and interpret the latest and greatest social media trends on behalf of the public agencies we serve. Following is the latest installment of our regular roundup of social media news we think you need to know:

  1. Twitter updated its privacy policy to no longer allow “the misuse of media” that is used as a tool to harass or reveal the identities of individuals. Basically, any photo or video that is posted without the consent of the person depicted, regardless of whether it includes abusive content or not, could be taken down. Twitter noted it will make exceptions for “public figures” or if the post is “relevant to the community” but does not describe how it will define either term.
  2. Twitter is testing a new version of its Explore tab, which is reminiscent of TikTok’s increasingly popular full-screen, vertical scrolling format. It’s only available in certain countries as of now but will likely make its way to all of our screens soon.
  3. Meta launched a new ‘Year in Review’ element on both Facebook and Instagram to give users a feel-good way to relive key moments from 2021. You may consider sharing your own agency’s ‘Playback’ highlights to allow your followers to reminisce about the last 12 months with you.
  4. As part of Facebook’s efforts to encourage more creators on their platform, the site announced that it is adding new features, including featured links during live streams and new ways for creators to interact with comments, among others.
  5. Now that Instagram story links are available to everyone, they are upping the ante by adding the capacity for creators to add custom text to their link stickers. You can now incorporate text on your links to help drive traffic to your organization.
  6. Finally, as we look toward 2022, there are a few new social networks we’ll watch. Notably, many sites are claiming to be ad-free and to not collect any user data; a few are audio-driven. Here are the ones on which we’re tracking:
    1. CloutHub – A social network for civic, social and political empowerment and engagement.
    2. Twitter Spaces – A new expansion for live audio conversations.
    3. Quest – An app with audio career advice.
    4. Polywork – A professional network that allows collaboration requests.
    5. Octi – Augmented reality
    6. Yubo – A live-streaming platform tailored to Gen Z.

For more #AlwaysBeLearning insights from Tripepi Smith: