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Social Media News to Know: November 2021

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At Tripepi Smith, we know it’s hard to stay up to speed on social media platforms when they constantly change. You may not always have the time to learn about the latest and greatest social media trends (let alone the luxury of resources and budget to implement them). Instead, let us provide you with a regular roundup of social media news we think you need to know:

  1. Instagram launched an “Add Yours” sticker for Stories. Users can now prompt followers to respond to their Stories, building a reply thread in Stories posts. “Add Yours” isn’t the only new Instagram sticker. All users can also add a link sticker to Stories, a perk once reserved for profiles with 10,000 or more followers.
  2. Instagram also brought back Twitter Cards, allowing Twitter to once again preview Instagram posts in Tweets that feature links to Instagram posts. You may notice this affecting your Instagram reach and engagement since followers don’t need to open Instagram to see your post.
  3. Facebook is now a part of the Meta toolset, a social technology company. The company’s focus is to “bring the metaverse to life and help people, connect, find communities and grow businesses.”
  4. Facebook introduced “Neighborhoods” to the U.S. The feature looks a lot like Nextdoor and is meant to encourage connection between users and their local community groups and causes.
  5. Facebook also announced it will remove thousands of ad targeting categories related to sensitive topics, including race or ethnicity, political affiliation, religion, sexual orientation and others. The change starts early next year.
  6. Lastly, YouTube discontinued the dislike count on videos. The change is meant to discourage “dislike mobs”–groups that dislike a video “usually just because they don’t like the creator or what they stand for,” according to YouTube.

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