Social Media News to Know: July 2022
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:
- Facebook Local Alerts are used to communicate important, urgent information to people in a community. Learn more about this feature at our Insights Article here.
- Google has made its “Ads Creative Studio” tool available to all businesses, which will be helpful in providing a smooth way to build ads. With this tool, businesses can customize their ads based on their location, audiences or languages. The app will provide the ads users create in different formats, including vertically-aligned video, which will allow users to export their ads seamlessly.
- Twitter further encourages users to add alt text descriptions to images. The platform has added prompts to appear as pop-ups that encourage users to add alt text to their image. Using alt text makes Twitter more accessible to people with disabilities and people who want more context, which will help Twitter boost engagement.
- Instagram launched business search tools within Instagram Maps that allows users to explore local businesses from within the app. The searchable map allows users to have a more customized experience when looking for businesses through tagged posts. According to Instagram, users will be able to filter location categories to narrow a search, save locations to a collection and share places via direct message to friends or groups.
- LinkedIn is looking to make “Repost” a default post engagement option. In June, LinkedIn made it possible to repost a post via the ‘share’ feature. Now, LinkedIn is considering making reposting a default option to boost engagement. While LinkedIn is still debating this idea, it could be an option in the future as it would add a way for users to amplify something they want their audience to know.
For more #AlwaysBeLearning insights from Tripepi Smith: