Tripepi Smith Delivers Assessment for South Bay Cities Council of Governments
The South Bay Cities Council of Governments (SBCCOG), a joint powers authority dedicated to improving the quality of life in the South Bay region of Los Angeles County, turned to Tripepi Smith to provide an express communications assessment with the objective of improving its communications strategy.
“The assessment Tripepi Smith produced gave us a detailed look into our entire organization and helped us consider areas that would significantly improve our communications strategy,” said Jacki Bacharach, Executive Director of SBCCOG. “This report provided an important foundation and starting point to help our team better serve our members, the South Bay Cities.”
As part of the process to develop the assessment, Tripepi Smith President Ryder Todd Smith facilitated an onsite discussion with the SBCCOG executive staff and then a second session with the broader team to discuss the current SBCCOG communication platforms, their goals and the strengths and weaknesses of existing processes.
Following these discussions, the Tripepi Smith team produced a holistic analysis of SBCCOG’s current communication channels as well as an assessment that outlined specific actionable recommendations, general categories in need of improvement and potential next steps. These recommendations covered a number of possible areas for improvement including local media relations, branding, digital platforms, editorial planning and more.
“The South Bay Cities Council of Governments is dedicated to helping their cities advance the lives of people in South Los Angeles County and is already doing so through several of their communications channels,” said Ryder. “It is evident that the entire SBCCOG team is extremely knowledgeable and passionate, and I’m glad we could help identify a way forward with telling their story.”
Tripepi Smith has delivered communications assessments numerous cities, including the City of Indian Wells, the City of Paramount, the City of Cupertino, the City of La Puente, the Town of Windsor, the City of Norwalk, the City of Morgan Hill, the City of Culver City, the City of Duarte and the City of Livermore.
About the South Bay Cities Council of Governments
The South Bay Cities Council of Governments (SBCCOG) is a joint powers authority dedicated to improving the quality and efficiency of life in the South Bay region of Los Angeles County. It seeks to advance areas of mutual interest to its 16 member agencies and the County of Los Angeles, reinforcing member agency individuality yet encouraging their collaboration, identifying mutual solutions yet facilitating member agencies’ unique efforts. Ultimately, the intent of the SBCCOG is to find power in numbers to advance the region through the united voice of its members.
About Tripepi Smith
Tripepi Smith is an Orange County-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Paramount,City of Rolling Hills Estates, City of Santa Ana, City of Santa Cruz, City of Tracy, City of Yuba City, Cal Choice, California Joint Powers Insurance Authority, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.