Sara Madsen Promoted to Senior Business Analyst

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Tripepi Smith is pleased to announce the promotion of Sara Madsen to Senior Business Analyst. Sara has been with Tripepi Smith for 4 years and her promotion, which took effect August 1, 2022, is a result of her continuous effort to grow her skills and consistently deliver positive results for Tripepi Smith clients.

“Sara is one of Tripepi Smith’s most trusted ‘Swiss Army knives’,” said CFO Nicole Smith. “Her skill set ranges from graphic design to website development to account management. Tripepi Smith has benefited from her dedication to her clients, and her mentorship to others on the team. I am excited to see her contributions in this expanded role.”

With a Bachelor degree in marketing and environmental sustainability from San Diego State University, and an Associate degree in visual communications from the Fashion Institute of Design and Merchandising, Sara brings a breadth of knowledge and experience to her clients. Her current client list includes the City of Lomita, City of Paramount, City of Orange, City of Yucca Valley, City of Indian Wells, City of Pico Rivera, City of Palmdale, Clean Energy Alliance, CalChoice, Pivot Charter Schools, California Urban Forest Council and Renne Public Law Group.

Throughout her time at Tripepi Smith, Sara has become certified in Google Analytics, as Constant Contact Certified Solutions Provider and as Hootsuite Social Marketing Professional. She has also completed the Public Policy Making Academy II at the University of California, Irvine and the Executive Education Forum for Local Leaders at the University of Southern California.

“I am grateful for the opportunities Tripepi Smith has given me to grow my career within local government,” said Sara. “Tripepi Smith’s ‘Always Be Learning’ culture pushes and encourages me to develop valuable skills that I can use to help our clients in their communication efforts. I am excited for this new role, and look forward to taking on more responsibilities and continuing to work hard for my TS team.”

In the past year, Tripepi Smith has supported over 200 organizations with their outreach and communication needs. The firm has also expanded its services into the talent space with the creation of TS Talent Solutions. Its media group has expanded its footprint with the growth of PublicCEO and Civic Business Journal. Finally, with the recent completion of an acquisition, Tripepi Smith’s service in council chamber and event video production has grown dramatically.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.