Sara Madsen Promoted to Director
Tripepi Smith is pleased to announce the promotion of Sara Madsen to Director, effective April 1, 2025.
“Sara has been a driving force at Tripepi Smith for nearly seven years, making a lasting impact on both our clients and our internal operations,” said President Ryder Todd Smith. “Her leadership, creativity and dedication to delivering exceptional results have been instrumental to our firm’s success. This promotion is a well-earned recognition of her contributions and continued growth.”
Sara joined Tripepi Smith in 2019 as a Junior Business Analyst, working part-time while completing her Bachelor of Science degree in Marketing from San Diego State University. She quickly advanced within the firm, taking on increasing levels of responsibility across branding, website development, video production, and strategic communications. As one of the most tenured members of the firm’s 65-person team, she has played a key role in shaping Tripepi Smith’s creative services, leading major website redesign projects, managing ballot measure outreach efforts and spearheading branding initiatives for municipalities and public agencies. Today, Sara leads the TS web services team and serves as a trusted expert in the Community Choice Aggregation (CCA) sector, supporting organizations such as the Clean Energy Alliance and the California Choice Energy Authority.
“I am incredibly grateful for the mentorship and trust I have received from Tripepi Smith’s leadership throughout my career,” said Sara. “Their investment in my growth has given me the opportunity to take on new challenges, expand my expertise and develop as a leader. As I step into this new role, I look forward to continuing that tradition by mentoring teammates and producing high-quality results for our clients.”
Sara’s clients include the cities of Bellflower, Laguna Beach, Lomita, Paramount and Yorba Linda, as well as the California Choice Energy Authority, Clean Energy Alliance, California Community Choice Association, Lancaster Energy and Pomona Choice Energy.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.