City of Santa Paula Joins TS Family of Clients
In late February 2020, the City of Santa Paula enlisted Tripepi Smith to help it better reach and connect with residents. Since the beginning of the relationship, Santa Paula has seen upward trends in online engagement as exhibited by rising like, follower and subscriber counts on its social media.
“We are thrilled to have Tripepi Smith on our side,” said Santa Paula City Manager Dan Singer. “We found exactly what we were looking for in a partner with the firm: understanding of local government and the role of public information, expertise in all things communications-related, responsiveness and creativity. The team has had a noticeable impact on our internal processes and our success with getting through to residents, especially at such a critical time for information dissemination to our wanting constituents.”
Powered by Senior Business Analyst Emily Mason and Junior Business Analyst Clare Burgess, the team engages in media relations on behalf of the City and manages Santa Paula’s social media, which reaches 20,000+ people across Facebook, Nextdoor, Instagram and Twitter. Each month, the team captures metrics on the City’s platforms, evaluating its most and least successful communications to gauge community priorities and inform future communications.
“It’s been a rewarding experience rounding out City Staff’s efforts, and in general, getting our partnership with Santa Paula off the ground,” said Emily. “We have had the opportunity to do some really fun work so far, including the creation of two videos about pavement management and an infographic on Santa Paula’s local sales tax, Measure T. It’s a pleasure working alongside Santa Paula’s team and getting to know the City’s diverse community.”
About the City of Santa Paula
The City of Santa Paula, known as the Citrus Capital of the World, is a growing city with over 29,000 residents located in the heart of Southern California’s Ventura County. Although it is a short drive from large cities like Ventura and Oxnard, it maintains a tight-knit community through neighborhood programs.
About Tripepi Smith
Tripepi Smith is an Orange County-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Paramount, City of Rolling Hills Estates, City of Santa Ana, City of Santa Cruz, City of Tracy, City of Yuba City, Cal Choice, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.