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TS Produces Santa Ana ‘Meet Your Executives’ Series

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Tripepi Smith produced the City of Santa Ana’s ‘Meet Your Executives’ video series that can now be viewed on the City’s YouTube channel. Tripepi Smith Director Jon Barilone and Business Analyst Bria Balliet led the project with videography support from Senior Business Analyst Cameron Grimm and President Ryder Todd Smith.

There are a total of 8 videos featuring Planning and Building Agency Executive Director Minh Thai, Parks, Recreation, and Community Services Executive Director Lisa Rudloff, Chief Information Officer Jack Ciulla, Human Resources Executive Director Steven Pham, Chief of Police David Valentin, Finance and Management Services Executive Director Kathryn Downs, Community Development Agency Executive Director Steven Mendoza, and Public Works Agency Executive Director Fuad Sweiss.

The City called upon Tripepi Smith to create a video series that brought a face to city government and provided residents and businesses with context on the personalities and backgrounds of Santa Ana’s leaders. Moreover, staff wanted the community to learn about who is working for them and how they all come together to work in the interests of the community.

“In any community, it’s important for residents to understand how their city works. The ‘Meet Your Executives’ video series supplements just that, introducing the people behind the City’s day-to-day operations,” said Jon. “Santa Ana has over 1,000 staff member who make everything work. Highlighting the leaders that represent all staff and community members has helped create investment within the community. People are interacting with these videos, and really, the City by engaging with them on Facebook and sharing them within their circles. This was a significant project, and seeing the output and response from the entire Santa Ana community has been rewarding.”

Tripepi Smith’s team was onsite filming for several days. Interviews took place in the Council Chambers, Executives’ Offices and throughout Santa Ana. Those interviewed addressed topics about their responsibilities, pathways to their current positions, pleasures of the job and support of staff.

“The ‘Meet Your Executives’ series has put a face behind the inner workings of Santa Ana and bridged the gap between the community and City. It has both been insightful for our community and affirming for those of us at City Hall,” said Julie Castro-Cardenas, Assistant to the City Manager of Santa Ana. “The quality of work that Tripepi Smith produces became all the more apparent to us through this project. Their knowledge of video composition, framing and storytelling has created products that truly represent the City of Santa Ana and what we offer to our community.”

About Santa Ana

Santa Ana is downtown for the world famous Orange County, California. As the County Seat, home to a vibrant evening scene and one of the most diverse communities in California, Santa Ana is gaining national attention for its efforts to innovate and address a changing County. Over 1,200 City employees work hard every day to deliver efficient public services in partnership with our community to ensure public safety, a prosperous economic environment, opportunities for our youth, and a high quality of life for residents. Learn more at

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Cupertino, City of Duarte, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, City of El Cerrito, City of Indian Wells, City of Yuba City, NHA Advisors, Cal Choice, California Joint Powers Insurance Authority, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.

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