Sales Tax Measure in Hawaiian Gardens Receives Support of Community
On March 3, 2020, the residents of the City of Hawaiian Gardens passed Measure HG, an additional sales tax to fund general services, with a 60.72% yes vote of support. In the lead-up to the vote, the City had contracted with Tripepi Smith to lead its transparency and resident outreach on this critical policy matter that was going before the voters.
“The City knew, with a big Presidential Primary taking place that down ballot measures like a local sales tax could go unnoticed by our residents. The Council felt it was important for our residents to be well informed about this measure and to cut through the noise of the bigger national primary,” said City Manager of Hawaiian Gardens Ernie Hernandez. “Tripepi Smith collaborated well with our City Staff and listened to our feedback to ensure the information we shared with the public was accurate. They then took that information and ensured it was readily available to our community so they could vote with a full understanding of the measure. Working with Tripepi Smith was the best ballot measure process I have been through in my career.”
Tripepi Smith Senior Business Analyst Bria Balliet led the educational effort, with artistic support from Art Director Kevin Bostwick.
“Tripepi Smith was pleased to have worked with the Hawaiian Gardens leadership because of their dedication to transparency with their residents,” said Bria. “Our simple goal is to work with cities to help their residents make the most informed decision possible on voting day. The more complex part is that doing so must use every medium available to a city to reach all the residents.”
Tripepi Smith has previously led three ballot measure projects for Culver City.
About Hawaiian Gardens
With 14,400 residents living within 1 square mile, Hawaiian Gardens is the smallest city by land in Los Angeles County. The City provides police and fire services through contracts with LA County, as well as street maintenance and repair, building and engineering, planning, and parks and recreational activities. The City is known for its strong community services programs, parks and recreation classes and investments in its youth programs.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.