Saara Lampwalla Earns Hootsuite Social Media Marketing Certification
To achieve this certification, individuals must pass a 60-question exam with a score of 80% or higher. The exam tests one’s knowledge of the fundamental principles of social media marketing, including strategy development, platform best practices, ad optimization and more. In preparing for the exam, students have the option to complete Hootsuite’s in-depth, 6-course curriculum.
“The Hootsuite Social Marketing courses and exam refreshed my understanding of concepts and practices I work with time and again at Tripepi Smith,” said Lampwalla. “There are a lot of moving parts to social media communications, and after familiarizing myself with them through this program, I feel all the more equipped to make the most of our clients’ online presence.”
“Every day, our society moves deeper into the digital space. As platforms and best practices evolve, Tripepi Smith will continue to invest in our team to master this medium so we can better help our clients,” said Ryder Todd Smith, Tripepi Smith President. “Tripepi Smith seeks to change the way government and residents are communicating with each other; a thorough understanding of social media is the key to achieving that goal. I am proud of Saara’s work to achieve this certification and thrilled her talent is on our team.”
About Tripepi Smith
Tripepi Smith is a marketing, technology, and public affairs firm located in Orange County, California. Its clients include for-profit, non-profit, and public agencies throughout the state of California. Through a unique mix of marketing and technology prowess, Tripepi Smith provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns, and website design and execution. Tripepi Smith clients include: City of Culver City, City of Daly City, City of Millbrae, California City Management Foundation, City of Duarte, City of La Cañada Flintridge, City of Livermore, City of Paramount, City of Bellflower, and City of Norwalk.