Saara Lampwalla Is Inbound Certified
Inbound marketing is a contemporary, human-centric marketing methodology that enhances an organization’s means of selling, marketing and serving. Through Hubspot’s Inbound Certification Program, Saara completed five training classes and passed a 100-question exam pertaining to inbound methodology, which consists of attracting, engaging and delighting people to grow a business that provides value and builds trust.
“Tripepi Smith focuses on taking private sector marketing concepts and putting them to work in the local government sector. Saara taking on this inbound certification program further enhances her overall skills that we can put to work for Tripepi Smith’s clients,” said Ryder Todd Smith, Tripepi Smith President. “Providing continuous value and innovation to our clients is our top initiative. Whether that’s sharing our wisdom via our newsletter, news and insights articles, social media, in-kind services or special resources like our recent “105 Social Media Post Ideas for Public Agencies” list, we’re constantly seeking new ways to better support our clients. Saara’s certification is another example of how we invest in our team to better serve our clients.”
Inbound marketing is further broken down into tactics that enable an organization to glean perspective on its customer base so as to best serve them. From creating buyer personas to understand customer challenges and aspirations to uniting and inspiring team members through a strong cause, inbound reinforces the value of understanding and enhancing the customer experience at each level of a business.
“Because I lead Tripepi Smith’s marketing efforts, learning about inbound marketing concepts was important to me,” said Saara. “The Hubspot videos and materials taught me the language to clearly describe our aim with Tripepi Smith marketing and Tripepi Smith’s role as a solution provider. It will also help in our other marketing work for the clients we serve.”To view Saara’s Hubspot Inbound Certification, click/tap here.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.