Saara Earns Google Analytics Certification
Business Analyst Saara Lampwalla joins her teammate, Karen Villaseñor, business analyst, in holding a certification in Google Analytics, demonstrating an ability to extract best uses of the industry-standard platform for tracking and reporting on website traffic from social media, referrals, email marketing and digital advertising.
Google Analytics offers data on key website metrics and visitor behavior. Saara’s certification ensures she can offer insights and advice into the content success, conversions, audience demographics, Google Ads integration, reporting to aid the success of an organization’s digital presence.
“Analytics provides a window to understanding what content–be it photos, articles, or just language in headlines–resonates with an audience, or in other words, works,” Saara commented. “I am excited to offer this insight and all the capabilities Analytics has to offer to Tripepi Smith and our clients. Google Analytics will be particularly useful as organizations rebound from COVID-19. Its data sheds light on opportunities to trim and optimize.”
Saara completed Google Analytics Academy courses in “Google Analytics for Beginners” and “Advanced Google Analytics” as well as a Udemy course on Google Analytics to prepare for the timed, 70-question Google Analytics Individual Qualification. All three courses consisted of video instruction and practice exams. Google Analytics Academy also offered guided tours to explore and provide hands-on experience with the tool.
Saara spent 20 hours familiarizing herself with Google Analytics’ interface, concepts and features. She has already begun implementing what she’s learned for Tripepi Smith-owned websites like that of Civic Business Journal, among others.
“I’m thrilled that Saara has earned this certification, which will prove fruitful for her professional development, Tripepi Smith’s clients and our own marketing ventures,” said Nicole Smith, Tripepi Smith’s chief financial officer and co-founder. “In addition to offering hands-on expertise, Saara’s Google Analytics Qualification is also an example of the big-picture-strategy thinking that enriches our team culture of ‘Always Be Learning’ and adds value for the clients we serve.”
Saara plans to pursue a Google Ads certification to broaden her understanding of Google Analytics’ capabilities.
About Tripepi Smith
Tripepi Smith is an Orange County-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Paramount,City of Rolling Hills Estates, City of Santa Ana, City of Santa Cruz, City of Tracy, City of Yuba City, Cal Choice, California Joint Powers Insurance Authority, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.