Saara Lampwalla and Karen Villaseñor Renew Google Analytics Certifications

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Business Analysts Karen Villaseñor and Saara Lampwalla renewed their certifications in Google Analytics, affirming their ability to surf the platform for website metrics and extract insights to inform web strategies. This is Karen’s fourth consecutive year being Google Analytics certified and Saara’s second year being certified.

“As a certified, veteran user of Google Analytics, I have seen the value this program has added to both our clients and our firm,” Karen commented. “From identifying the strongest articles and webpages on a website, to identifying how people are making their way to the website to finding room for improvement, Saara and I know how and what to look for in Google Analytics to make data-driven suggestions.”

Team Tripepi Smith is stocked with the knowledge and skill sets to help agencies make their mark on the internet. The team of more than 30 professionals hold certifications spanning Hootsuite Social Marketing, Constant Contact, Sprout Social, Facebook Blueprint, Twitter Flight School, YouTube, Google Ads and Google Analytics.

“Google Analytics is a critical tool that generates data to better understand the ways in which people are interacting with our clients’ websites,” Saara added. “Informed with the right metrics, Karen, myself and our colleagues can analyze and report on this data to clients so they can make educated decisions and observations regarding their communication priorities, budget and outcomes.”

Karen and Saara studied Google Analytics Academy and passed a 70-question qualification exam to earn their certifications.“Tripepi Smith takes pride in staffing the best talent in the local government digal communications world,” Chief Financial Officer and Co-Founder Nicole Smith commented. “We achieve this goal by investing in talented team members, like Karen and Saara, who then take what they learn and apply it, sharing what they learn along the way with their teammates. Four years later and you have someone like Karen, who has helped dozens of clients and teammates with a medley of Google Analytics matters, and the same goes for Saara with her two years of certification. We’re proud of these two for taking the initiative to continue their Google Analytics certifications, but moreover, for their commitment to understanding how to best use the platform.”

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.