Ryder Todd Smith to Speak at MMASC AC 2017

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Tripepi Smith President Ryder Todd Smith and Bob Murray & Associates President Valerie Gaeta Phillips will take the stage at the Municipal Management Association of Southern California (MMASC) Annual Conference to discuss how city staff and officials can leverage their online reputations to stand out from the crowd and land their dream jobs.

The session, titled “Standing Out from the Crowd with Your Online Reputation,” will be from 3 to 3:30 p.m. on Wednesday, Oct. 25 at the San Diego Marriott in La Jolla.

“As we delve deeper into the digital age, the importance of a strong, professional online reputation is only growing. This is all the more true for those in the public eye, who can expect that a recruiter’s first step is to search their name,” said Ryder. “I’m honored to speak alongside Valerie and teach these folks how they can ensure that recruiters see their best side.”

TSA President Ryder Todd SmithRyder is frequently sought after for his expertise on public agency use of social media and general public agency communications. He has previously spoken at conferences for the California Contract Cities Association, Municipal Management Association of Northern California, Municipal Management Association of Southern California,International City County Management Association, the League of California Cities North Bay Division,Orange County City Managers Association and Stanford University’s California Local Governance Summer Institute.

Tripepi Smith is a marketing, technology, and public affairs firm located in Orange County, California. Its clients include for-profit, nonprofit, and public agencies throughout the State. Through a unique mix of marketing and technology prowess, Tripepi Smith provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. The firm is one of the fastest growing public affairs firms in California.


MMASC is one of the oldest and the largest associations of its kind in the nation and is recognized by both the International City / County Management Association (ICMA) and the League of California Cities. The organization’s more than 700 members represent local governments serving an estimated 22 million residents.

The membership is composed of city managers, HR directors, analysts, graduate students, interns, executive recruiters, private sector consultants, non-profit managers, county administrators, and special district professionals representing local governments within a nine-county area of Southern California. MMASC was formed in 1953 to address the professional needs of local government employees and their private sector counterparts.

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