Ryder and Mike to Discuss Setting Organizational Goals at MMASC Webinar

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Tripepi Smith President Ryder Todd Smith and Director Mike Egan have been invited to present as part of the Municipal Management Association of Southern California’s (MMASC) 2021 webinar series.

“The pandemic not only changed the way agencies operate and provide services, but it has also proven to the public the importance of effective government in their communities,” commented Ryder. “With this deeper focus on local government, it’s crucial cities have strongly defined organizational goals that lay the foundation for the work of the agency. Attendees of our webinar will learn about the importance of this process and better understand how the process can both help their career and their public agency.”

‘Defining Success for your Public Agency: Establishing Organizational Goals’, scheduled for May 13 from 12-1 PM, will give MMASC members a deeper understanding on the benefits of establishing organizational goals, how to implement lessons learned from 2020, the impacts of goals on workplace culture and how to get involved in your Council strategy planning process.

“Having spent 20 years as a City Manager in two cities, I can attest to the significance of organizational goal-setting as it keeps an agency on track to succeed and increases productivity and transparency. Passing this knowledge along is critical to ensuring that all local governments are equipped to grow and progress. We are honored to be a trusted source of information for MMASC and to be given this platform,” said Mike.

To register for this webinar, visit MMASC’s event calendar.


Formed in 1953 to address the professional needs of local government employees and their private sector counterparts, MMASC is one of the oldest and largest associations of its kind in the nation. It is recognized by both the International City / County Management Association (ICMA) and the League of California Cities. With over 800 members, MMASC represents local governments that serve an estimated 22 million residents. The membership is composed of city managers, HR directors, analysts, graduate students, interns, executive recruiters, private sector consultants, nonprofit managers, county administrators and special district professionals from local governments within a nine-county area of Southern California.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management FoundationRenne Public Law Group, Bob Hall & Associates and Climatec Energy Services.