Riverbank Benefits from Social Media Training
The City of Riverbank has completed a day-long social media training with Tripepi Smith. The effort was a follow up to an initial Express Social Media Assessment that Tripepi Smith completed with the City in 2016.
The training program focused on key areas for staff including:
- Digital Communications 101
- Identifying Key Audiences and Messages
- Social Media Best Practices for Municipal Staff
- Communications Calendar Development
The social media training leveraged the years of experience Tripepi Smith has in helping local governments in California adopt good social media strategies. Last year, Tripepi Smith partnered with the League of California Cities in delivering a 10-part webinar series that offered detailed training on social media best practices for public agencies.
“We encourage public agencies to go where the people are, and today, the people are on social media. Cities recognize the need to connect with residents, and develop back-and-forth dialogue with them on key challenges facing their communities. Using social media is a clear option,” commented Ryder Todd Smith, President of Tripepi Smith. “Riverbank staff were clear about their goals to increase engagement online through social media and enhance transparency with their residents. We appreciate being invited back to help them achieve their goals.”
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Cupertino, City of Duarte, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, City of El Cerrito, City of Indian Wells, City of Yuba City, NHA Advisors, Cal Choice, California Joint Powers Insurance Authority, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.