CategoryBranding, Design, Logos
About This Project
The City of Pomona wanted to make a splash with the logo for its new community choice aggregation program, Pomona Choice Energy, a member of longtime Tripepi Smith VIP CalChoice. The Pomona Choice team and Tripepi Smith graphic artists dreamed up a clean, striking logo that symbolizes the energy program while relating it back to its Pomona roots with the City’s classic blue and a play on the local citrus industry.
The custom logo was delivered in a package of elements that could be shared across print and digital mediums, including social media profile assets. It contained colored, black and white logo and icon variations.