City of Culver City, Measure CC


Ballot Measures, Communications, Communications Strategy, Content, Design, Print, Social Media, Video, Web

About This Project

In 2020, the City of Culver City tapped Tripepi Smith to educate residents on a ballot measure for the third time (the first being for Measure CW in 2016 and Measure C in 2018–both of which passed by more than 70 percent). This time, Tripepi Smith educated Culver City voters on Measure CC, a continuation of a half-cent sales tax that was due to sunset in 2023. Measure CC passed with 76.93% YES, making Measure CC the most-supported ballot measure in Los Angeles County in the March 3, 2020 election.

Tripepi Smith developed a mailer and graphics that were optimized for the City’s social media, website, and cable channel, Culver City TV.