CategoryBallot Measures, Communications, Communications Strategy, Content, Design, Print, Social Media, Video, Web
About This Project
In 2020, the City of Culver City tapped Tripepi Smith to educate residents on a ballot measure for the third time (the first being for Measure CW in 2016 and Measure C in 2018–both of which passed by more than 70 percent). This time, Tripepi Smith educated Culver City voters on Measure CC, a continuation of a half-cent sales tax that was due to sunset in 2023. Measure CC passed with 76.93% YES, making Measure CC the most-supported ballot measure in Los Angeles County in the March 3, 2020 election.
Tripepi Smith developed a mailer and graphics that were optimized for the City’s social media, website, and cable channel, Culver City TV.