COVID-19, Communication Assets
CategoryCommunications, Content, Crisis Response, Social Media
About This Project
When COVID-19 struck the U.S. in March 2020, Tripepi Smith brought all hands on deck to create communications for our free coronavirus portal. To arm city staff with public-ready graphics and language to supplement their outreach under the quickly-changing circumstances, the team quickly created an open-source set of graphics and sample text (English and Spanish). Tripepi Smith shared these assets via a customizable Canva workspace. The team created graphics that convey various aspects of the pandemic such as taking social distancing precautions, supporting local restaurants through takeout, donating blood and promoting community building.