CategoryBranding, Communications, Design
About This Project
The City of Saratoga called on Tripepi Smith to revive their newsletter, The Saratogan. Tripepi Smith’s design team not only refocused the publication to better tell the story of the City’s achievements, but they also upgraded the layout and look of the newsletter to fall in line with their modern branding. The newsletter shifted from a quarterly release to an annual release to capture the progress made in the City on a yearly basis. Two features our designers incorporated to achieve this were data-driven infographics and a map highlighting the City’s milestones and accomplishments.