Tripepi Smith Delivers Communications Assessment Progress Report for Paramount City Council
In 2016, Tripepi Smith assessed the City of Paramount’s communications and recommended tangible steps for optimizing its social media and website. Four years later, on May 5, 2020, Tripepi Smith President Ryder Todd Smith updated Paramount’s City Council on the progress the City has made.
Junior Business Analyst Sara Madsen spearheads the City of Paramount’s projects, including its communications about environmental initiatives. In 2016, hexavalent chromium was detected in the City’s air. With Tripepi Smith’s help, the City effectively responded to its residents’ concerns and launched the Paramount Environmental Information Portal to remain transparent on environmental issues, resources and news. Team Tripepi Smith also produced informational pamphlets and a community update video on the City’s progress to address the issue head on.
And while the City addressed an environmental challenge that was foisted upon it, it also advanced its regular city hall communications by expanding social and print media, bringing its council meetings online, translating them into Spanish and streaming them on YouTube and implementing a brand new website.
“Thanks to Tripepi Smith, we’ve made significant strides in our outreach,” said Paramount City Manager John Moreno. “In four years, we’ve achieved several milestones with the team. Tripepi Smith fully immerses themselves in our situations to get a clear understanding of the developments and challenges that the Paramount community faces. They then provide input and recommendations which I have found to be immensely valuable for our City’s communication efforts. The team at Tripepi Smith have truly become a valued partner in our City’s ongoing success.”
At the Paramount City Council meeting on May 5, 2020, Ryder reviewed the City’s progress through the 12 recommendations previously identified in the original communications assessment. Since 2016, the City’s overall online engagement grew by nearly 400%. Following the advice of Tripepi Smith, the City’s Facebook likes increased by 68%, its Twitter following grew by 69%, and its Instagram page saw 81% more followers.
“The City of Paramount has worked diligently to boost their online presence and increase community engagement over the last four years,” said Ryder. “City Staff are dedicated to transparency and building trust between the City and the community. The City’s Staff and Council understand that strong communications with residents is crucial to a public agency’s ability to best serve its community.”
About the City of Paramount
Paramount, California is nationally known for its successful transformation from blighted suburb to a well-run city with an attractive business climate and quality of life. Located at the gateway to the Los Angeles metropolis, the municipality has earned numerous state and federal awards for its innovative strategic planning and investment in capital improvements. Today, Paramount is a business-friendly, growing community of landscaped boulevards, enhanced police service, parks, recreation programs, affordable housing, public art, and tree-lined neighborhoods with white picket fences. For more information, visit Paramount’s website.
About Tripepi Smith
Tripepi Smith is an Orange County-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culvger City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Paramount,City of Rolling Hills Estates, City of Santa Ana, City of Santa Cruz, City of Tracy, City of Yuba City, Cal Choice, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.