Orange County City Internet Strategy Analysis – April 2011 Release

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Are you a public information officer trying to engage your residents on a limited budget? Are you a social media maven looking for perspective on government’s use of new media? Are you a city clerk wondering how you can improve the city’s website? Well have we got a report for you!

Tripepi Smith has released its third edition of the Orange County City Internet Strategy Analysis report. The report reviews city Internet strategies for all 34 cities in Orange County.  The analysis is focused on the ways in which cities embrace social media, offer greater transparency and increase citizen access to their government.

The report has been expanded to ask new questions about mobile access to websites, and offers guidance on trends cities should consider and tools PIO’s should use.

You can download the report here: Orange County City Internet Strategy Analysis – April 2011 (PDF – 17 Pages)

Some interesting notes that resulted from the analysis:

  • Newport Beach, Fullerton and Mission Viejo have the best overall strategies
  • 29 of 34 cities have posted the email address for the mayor our general city council
  • 22 of 34 cities have a Twitter account
  • 17 of 34 cities have a Facebook page
  • Tustin continues to have the most Twitter followers with over 2,203 (as of 3/1/10)
  • Fullerton has the most “Likes” of their Facebook Page with 5,800 people (as of 3/1/11)

Tripepi Smith has published this study with the hope that it will spawn a discussion among the public and cities about how social media is best used by cities.  It may even provide some helpful feedback for a city on how to improve their own strategy.

If you are affiliated with a city in Orange County, you can contact the author ( to get a custom report on your city’s performance.

Feel free to make suggestions on how to improve the analysis via email to the author at

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