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New Website for STARS CA

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Earlier this year, the Tripepi Smith team was enlisted to refresh the website for California Public Agencies Self-Directed Tax-Advantaged Retirement System (STARS) CA. (STARS) CA is a retirement investment solution for public agency employees. The website, built on the WordPress platform, provides general information on the firm and provides a medium for the firm to communicate effectively with public agencies across California.

The new site is more user friendly and easier to maintain. The WordPress content management system enables STARS to manage website content with ease and without requiring technical skills. New features of the website include:

  • Screen Shot 2015-02-27 at 3.22.21 PMEasy back-end management system
  • Responsive design that scales to mobile devices
  • Integrated Google Analytics and basic SEO tools
  • Clear design with easy access to all information
  • Improve visuals

 

 

“Our goal was to make the STARS website more useful to participants and sponsoring agencies, and to those interested in learning more about the program,” commented Executive Director, Richard Averett. “TSA’s process for guiding us through the decisions was extremely helpful. The team gave us insight into how to get the site noticed and make information easily available. The new site was up quickly – a week earlier than expected – and within budget. Having been through the website design process before, TSA’s was far and away the best process we’ve experienced.”

“Like many clients we take, the team at STARS had already been through a frustrating process with a prior website developer. We provided a clear pathway toward execution and completion and then proceeded to deliver on each step,” stated Ryder Todd Smith, president of Tripepi Smith. “Richard and his team were fun to work with and very open to the feedback and direction we offered, all of which made our collaboration with STARS a success.”

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, non-profit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland WaterCalifornia Contract Cities AssociationCalifornia City Management Foundation,California Utility Executive Management AssociationClimatec Energy ServicesBig Independent Cities Excess PoolIndependent Cities Finance AuthorityCity of DuarteCity of La Cañada Flintridge,City of LivermoreCity of Placentia and City of Norwalk.

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