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City of Murrieta

TS Creates Murrieta State of the City Video

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City of MurrietaTripepi Smith has delivered the first-ever State of the City Video for the City of Murrieta. The video debuted on July 24 at Mayor Jonathan Ingram’s State of the City address. The 19-minute video features over a dozen interviews of City employees and Murrieta community members to give the viewers a taste of the good life in Murrieta.

The City of Murrieta is located in the southwestern region of Riverside County with a population of 112,000 residents. Murrieta’s economy has grown immensely in the last 20 years and is now home to companies like Southern California Permanente Medical Group, Loma Linda University Medical Center, Southwest Healthcare and Cryoquip.

“Murrieta has a lot of progress to report, from new infrastructure investments, to innovative public safety and a growing healthcare sector. Our community has seen a lot of growth, yet maintains a commitment to providing high-quality, economical, responsive services to our residents,” said Kim Summers, City Manager of the City of Murrieta. “Tripepi Smith guided our team through the storytelling process, capturing the high quality of life we have here in Murrieta, and the resulting video is a product that our whole community can be proud of. The Tripepi team was an excellent partner with the City in executing this project.”

The project, led by Tripepi Smith President Ryder Todd Smith and Business Analyst Melanie James, involved a detailed script process, interviews with 20 people over two days and additional b-roll shoots to capture a variety of locations in Murrieta, including parks, healthcare centers, schools, businesses and public safety buildings. Videographers Eric Lowy and Angel Ruiz were key in capturing the City’s esteemed quality of life. The video was also supplemented by Murrieta’s large photo library and engaged staff.

“It was a great opportunity to work with the City of Murrieta on their State of the City video. Murrieta administrators have a strong vision for the City and the Mayor has a keen sense of the future for the community,” said Melanie. “We were able to script, complete all interviews and filming and edit the project in 40 days due to the cooperation and efficient collaboration between the City of Murrieta and Tripepi Smith. Both teams are very proud of the final product.”

About the City of Murrieta

The City of Murrieta is located in southwestern Riverside County, California. According to the last census, Murrieta experienced a growth population of over 100% between 2000 and 2010. The City attributes some of its growth in residents and businesses to the natural scenic beauty of the area and reasonably priced housing (by California standards). Those living in the community find distinguished schools, abundant recreation, excellent medical facilities, expanding employment opportunities, and one of the lowest crime rates in Southern California. The City of Murrieta welcomes challenges, takes risks, and embraces opportunity as it continues to prosper and grow.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.

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