Millbrae Extends Engagement with Tripepi Smith
On June 27, 2017 the Millbrae City Council unanimously approved a contract renewal with Tripepi Smith. Through the one-year contract extension, the California-based public affairs firm will support the City with digital communications, media relations and public transparency.
“Transparency and community education are a priority of the City Council and Staff in Millbrae. To help deliver on those efforts, the City uses Tripepi Smith, one of the few public affairs firms that truly understands how local government works. The Tripepi Smith team understands the nuances of how a city works, and know how to package and deliver key messages and policies so that residents understand what is happening in their community,” said Marcia Raines, City Manager of Millbrae.
This marks the second contract extension Millbrae has approved with Tripepi Smith. In November 2016, the City Council approved a six-month contract extension with the firm. Over the past 12 months, Tripepi Smith has increased the City’s social media engagement by more than 146% on Facebook and more than 1,000% on Twitter and Nextdoor.
“Everyone on the City of Millbrae staff understood the importance of transparency and communications, but they were so busy with their day-to-day work that it made it hard to improve,” said Ryder Todd Smith, president of Tripepi Smith. “Tripepi Smith created a strong communications plan, and came on site to understand the nuances of the community. These are essential to succeeding in local government communications.”
Last July, Tripepi Smith demonstrated its value when the City’s community center burnt down: the firm’s staff was on site throughout the week to support in hour-by-hour crisis communications. Since then, Tripepi Smith has developed and executed all communications in the recovery/rebuilding effort.
“Millbrae has greatly benefited from having Tripepi Smith on board as a communications consultant. Their expertise and professionalism has brought our City to a new level of public dialogue, and made them valued members of the City’s team,” said Raines.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, California Utility Executive Management Association, Climatec Energy Services, Urban Future Incorporated, Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of Duarte, City of Saratoga, City of Cupertino, City of La Cañada Flintridge, City of Livermore, City of Placentia and City of Norwalk.