Meta Verified for Businesses – Is it Right for You?
Meta Verified for businesses has been available for just over a year now – are you subscribed to it?
Meta launched its Meta Verified service in 2023, allowing businesses to receive a blue verified badge to verify a Page or account on Meta platforms including Facebook, Instagram and WhatsApp. Only two eligible business assets that belong to the same business portfolio can be verified. The subscribed service has other benefits, depending on the tier, that may make the monthly subscription worth it, such as account support, enhanced profiles, search optimization, links in Reels and more. For any agency, these benefits, especially the blue verified badge, could be helpful in managing Meta assets.
The four plans (Business Standard, Business Plus, Business Premium and Business Max) range from $14.99 to $349.99 per month or $143.99 to $4,199 per year. These prices are for one Facebook Page, Instagram account or WhatsApp number, so a separate subscription would be needed for each Page or account.
- Business Standard: $14.99/month or $143.99/year
- Business Plus: $44.99/month or $479.99/year
- Business Premium:$119.99/month or $1,399.99/year
- Business Max: $349.99/month or $4,199.99/year
To be eligible for the subscription, you must meet criteria in three categories: applicant eligibility, business portfolio eligibility and business asset eligibility.
Applicant Eligibility
- 18 years of age or older
- Located in a country where Meta Verified is available
- Have full control of an existing business portfolio with Meta Business Suite
- Not exceed the number of times you can make changes to your business portfolio within a certain time period prior to applying for verification, e.g. changes to portfolio name
- Follow Meta’s Terms of Service for each platform
Business Portfolio Eligibility
- Meet minimum eligibility requirements, such as business portfolio tenure
- Not exceed the maximum number of people with full control of the business portfolio
- Located in a country where Meta Verified for businesses is available
Business Asset Eligibility
When you verify two assets, they may need to have similar names.
- Asset verification combinations:
- One Facebook Page and one Instagram professional account, or
- One Facebook Page and one WhatsApp business account
- Instagram business asset eligibility:
- Be an Instagram business account with a profile picture and displayed business category
- Meet minimum activity requirements such as prior posting history and follower count
- Be located in a country where Meta Verified for businesses is available
- Not exceed the number of times you can make changes to your account within a certain period of time (examples: changes to location, profile name, profile picture, username, Instagram professional account type).
- Follow the Instagram Terms of Use and Instagram Community Guidelines.
- Facebook business asset eligibility:
- Be a Facebook Business Page with a profile picture; a cover photo and displayed category may be required
- Meet minimum activity requirements, such as prior posting history and follower count
- Not exceed the number of times you can make changes to your account within a certain time period (examples: changes to location, Page name, profile picture, or description)
- Follow the Facebook Terms of Service and Facebook Community Standards.
- WhatsApp Business account eligibility:
- Have a presence on the WhatsApp Business app a certain number of days
- Have recently sent a message
- Be located in a country where Meta Verified for WhatsApp Business is available
- Have a profile name and a profile picture
- Not have an active subscription to WhatsApp Business Premium
- Not have an active Meta Verified subscription through Meta Business Suite
Interested in the Meta Verified subscription but not sure where to start? Tripepi Smith can help.