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Martinez Launches Economic Development Website with Tripepi Smith’s Help

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The City of Martinez has been working aggressively to flex its operations to meet the needs of the residents and businesses during the pandemic. Recently, the City Council gave direction to City staff to embark on a small business promotion effort to remind residents of the convenience of local businesses and encourage them to shop local and support the community. The ultimate goal of these efforts being to to support Martinez business owners, connect the community and generate additional sales tax revenues. Given the struggles the local economy had been facing due to COVID-19 closures and restrictions, the Council wanted a quick turn-around; an operational website to review within 2 weeks. City staff turned to the experts at Tripepi Smith to move quickly to get the site built and the project up and running.

With Tripepi Smith’s help, and within the requested time frame, the City launched a local business web resource, 4Martinez.org, and has subsequently launched a narrative video, created print collateral and unveiled an online marketing campaign to promote shopping, dining and services in Martinez.

“It was very important to the City that we create a resource that was beneficial by encouraging residents to patronize local businesses, but also that it equally represented dining, shopping and personal service storefronts throughout the City and not just focus on one neighborhood or area,” said Bria Balliet, Senior Business Analyst with Tripepi Smith. “It was evident that staff truly cared about both owners and patrons of the businesses in town and wanted to create a website and a campaign that would help both groups to help each other.”

The project has been led by Bria with assistance from Business Analyst and Web Developer Sara Madsen, who built the site from the ground up. Tripepi Smith also located a Martinez-based videographer to take photos and footage around the City and produce videos that have been used throughout the 4Martinez campaign.

Within three weeks of being given a green light, the new 4martinez.org website was approved, up and running. Tripepi Smith is also managing a digital advertising campaign targeting the Martinez community and urging residents to support local businesses.

“These are challenging times for businesses all across America, and it’s wonderful to see that the Martinez business community has the full support of its City Council and staff,” observed Bria. “The aggressive timeline was a welcome challenge, and we enjoyed collaborating with staff to keep things moving, meet Council’s goals and assist the business community.”

About the City of Martinez

Established in 1876, Martinez is the County seat of Contra Costa County. It is located along the Sacramento and San Joaquin rivers in the central part of the County. The City’s roots can be traced to the late 1840’s, when it served as a ferryboat transit point across the Carquinez straits on the way to the gold fields. By the time of its incorporation, Martinez had evolved into one of the area’s most significant trading posts and shipping ports. Today, the City covers 12.5 square miles and has approximately 36,700 residents.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management FoundationRenne Public Law Group, Bob Hall & Associates and Climatec Energy Services.