Tripepi Smith Designs Lancaster Energy Anniversary Logo to Celebrate Milestone Anniversary
In celebration of Lancaster Energy’s (LE) 10-year anniversary, the Community Choice Aggregator (CCA) partnered with Tripepi Smith to design a custom anniversary logo that honors its legacy while looking ahead to a cleaner energy future.
“We wanted a logo that not only celebrates our 10-year milestone but also reflects the values that have guided LE from inception,” said Lancaster Energy and CDBG Programs Analyst Cindy Valdivia. “Tripepi Smith’s collaborative approach helped us create a visual identity that connects our past to our visionary and innovative future.”
As a CCA, LE provides Lancaster residents and businesses with reliable, clean energy solutions. A key element of its original branding — the lightbulb — symbolized innovation, insight and forward thinking. Tripepi Smith Senior Graphic Designer Kjerstin Wingert reimagined this symbol for the anniversary, giving it a modern design treatment that pays homage to LE’s founding identity while reinforcing its role as a trailblazer in the local energy landscape.
“Anniversaries are more than milestones, they’re brand moments,” said Kjerstin. “Whether it’s five, 10 or 20 years, an anniversary is a chance to tell your story. A thoughtfully designed logo becomes a lasting emblem of that journey. It was a pleasure to help LE mark this chapter while engaging their community and reaffirming their leadership in clean energy.”
Tripepi Smith supports marketing and communications for 11 CCAs across California. The firm’s experience developing anniversary logos for agencies such as Pico Rivera Innovative Municipal Energy and Apple Valley Choice Energy helped inform a strategic and meaningful design process for LE, resulting in a visual identity that reflects a decade of impact and a future of continued innovation.
Learn more about our work in the Community Choice Aggregation field at TripepiSmith.com/CCA.
About Tripepi Smith
Lancaster Energy (LE) is the City of Lancaster’s locally run power provider, delivering renewable electricity to those who live and work in Lancaster. As part of the City’s vision to become the nation’s first net-zero city, LE brings energy decisions closer to home—supporting sustainability, local jobs and a cleaner future.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.