Tripepi Smith Supports Lancaster Community Engagement Efforts
In January, the City of Lancaster approached Tripepi Smith to support its communication outreach 
efforts. The team, led by Senior Business Analyst Jen Nentwig, with the support of Director Jon Barilone and Junior Business Analyst Alexandra Applegate, was initially contracted to support emerging City priorities such as its Smart Cities initiative and its IMPACT community beautification program. However, the focus of the team’s efforts was quickly diverted with the rising COVID-19 crisis.
“The Tripepi Smith team’s ability to quickly respond to crisis and adapt to unprecedented situations made the firm an ideal ally for the City of Lancaster,” said Jennifer Seguin, Communications Manager at City of Lancaster. “With Tripepi Smith’s help we were able to successfully communicate urgent information and provide resources to our residents. Tripepi Smith lives up to their reputation as a trusted producer of quality work.”
Team Triepi Smith adjusted to support the City’s needs at the various stages of the crisis. In late February, with COVID-19 becoming an increasingly discussed topic, the team led the production of the City’s initial COVID-19 video. The team has also helped reorganize the COVID-19 website content to reflect the State’s regulation changes, as well as regularly update the COVID-19 case count numbers for the City. Recently, the team has been providing weekly COVID-19-related social media posts with information and resources.
In addition to COVID-19-related communications, the team has helped launch the City of Lancaster on Nextdoor and has developed content for the City’s quarterly OUTLOOK magazine.
“COVID-19 is a particularly difficult topic to navigate because we are learning alongside the scientific community about this novel virus. Yet, the City of Lancaster was dedicated to keeping their residents informed, healthy and safe,” said Jen. “We enjoy working alongside the City to achieve the community’s goals.”
About the City of Lancaster
The City of Lancaster is located near the northern edge of Los Angeles County and, along with its twin city Palmdale, makes up the largest cities within the Antelope Valley. Since its incorporation in 1977, the City’s population has grown to over 157,000 residents. Lancaster is known for its dedication to renewable energy, and it is on track to achieving carbon neutrality.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.