City of Lakeport

Lakeport Enlists TS for Communications Calendar Development

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City of LakeportWhen the City of Lakeport wanted to improve their outreach efforts to the community the first call they made was to Tripepi Smith.

“I have been reading Tripepi Smith ideas for years and had seen Ryder present at conferences. The firm really understands cities and the engagement challenges of a community,” noted Margaret Silveira, City of Lakeport City Manager. “Tripepi Smith delivered. In one morning they helped our senior management team create a 12-month outline of key communication opportunities that can guide our outreach work. It was great.”

Tripepi Smith’s Communication Calendar process has become one of the most popular services offered by the firm. The two to three-hour sessions involve city senior staff focusing their attention on unique ways that each department can connect with residents and help them better understand their function. The session often breaks down silos between departments, identifying new collaboration opportunities. Typically, cities revisit the discussion on a quarterly basis to keep ideas fresh and revisit recent successes and missed opportunities.

“There is a deep hunger for more effective communication and engagement in cities everywhere I go. Councils are seeing social media generate unprecedented expectations of immediate and transparent communications from local government which requires work and planning. Our Communications Calendar process is a starting point for a communication roadmap in a public agency,” said Ryder Todd Smith, principal at Tripepi Smith. “I had never been to Lakeport and only spent a bit of time in Lake County. It is beautiful there, and Lakeport has real gems. Between the waterfront park, a community who is supportive of the progress of the City, and an active council there is a lot going right in the Lakeport.”

The work in Lakeport raised some unique traits about the community:

    • It has several quintessential American experiences such as small town parades, Shakespeare in the Park and a Charles Dickens Night to kick off the Christmas season.
    • The community takes a lot of pride in its remote location and independence, factors that contributed to the overwhelming support of Measure Z, a sales tax that generates significant new funds to support the independent operation of the City.
    • The area has an exploding wine tourism industry that is benefiting from a halo effect of Sonoma County, yet the lower costs and less commercialized operations give the area an important market distinction.
    • Lakeport is a destination for some of the most unique car shows, float plane gatherings and high-speed bicycle racing in the United States.

About Lakeport

Incorporated in 1888, Lakeport is Lake County’s oldest town. Fronting on Clearlake–the largest lake in California–the City offers an escape from the hurried pace of the Bay Area, unlimited lake activities and stunning vistas. Approximately 4,800 people call Lakeport home and experience a full service city, close knit community and live every day to the fullest in this quiet place on the lake.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency.