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City of La Verne Hires Tripepi Smith

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Tripepi Smith was engaged by the City of La Verne to assist with maintaining the City’s “close-knit” community feel and “small City of La Vernetown” traditions through the power of communications. To that end, since August 2020 Team Tripepi Smith has helped execute La Verne’s use of Instagram, expanded its reach and engagement on its other social platforms, and spotlighted several key topics of community interest to boost civic involvement and expand transparency.

“Our City Council was interested in bolstering the City’s communications efforts and being as transparent with our public as possible. Tripepi Smith immediately delivered,” said Bob Russi, La Verne City Manager. “With Tripepi Smith’s help, we have been able to communicate with our residents more frequently and in a more timely manner on a variety of City initiatives, studies, programs and projects. Particularly in this dynamic time, consistently informing our public is critical to quality of life and maintaining the community’s trust.”

Led by Senior Business Analyst Emily Mason and supported by Junior Business Analyst Clare Burgess, Tripepi Smith works closely with City Staff to engage with residents on a variety of local issues. To date, this has included communications on fire and emergency services deployment model options, business assistance through grants and free outdoor dining permits, wildfire prevention and safety tips, succession planning efforts by the La Verne Police Department and weekly messaging on COVID-19 health and safety protocols and guidelines.

The team manages La Verne’s Facebook, Twitter, Nextdoor and newly-created Instagram account. Since the City’s Instagram was launched in August, the account has grown to 750+ followers to date and continues to grow thanks to the delivery of useful and quality content. Monitoring the City’s social media channels and other outlets also helps to track points of interest and areas of concern for the community so that these topics can be proactively addressed. Additionally, Emily and Clare regularly put their writing chops to use to develop articles for the City’s website and press releases when applicable.

“I am absolutely thrilled to have La Verne on board as one of Tripepi Smith’s newest clients,” said Emily. “As a La Verne resident myself, it gives me great joy to know that I am helping educate and inform my neighbors about the things that have an impact on their daily lives and our community.”

About the City of La Verne

Founded in 1887 and incorporated in 1906, La Verne is nestled in the foothills of the San Gabriel – Pomona Valleys and is situated approximately 35 miles east of Los Angeles. With its population of over 33,000, the City has maintained a “close-knit” community that retains its “small town” traditions and virtues. The City provides a full range of services to its residents, including police, fire, water, streets, planning, parks and community services.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.