La Cañada Valley Sun – July 31, 2014
The La Cañada Valley Sun (an LA Times newspaper) covered Tripepi Smith’s work with the City of La Cañada Flintridge regarding their social media platform development.
Ryder Todd Smith, president and co-founder of Tripepi Smith and Associates, said the firm has already brought its marketing and public affairs skills to bear in the creation of city publications, including the newly published “Tree Protection and Preservation Guidelines,” published in April.
Establishing a framework for how city officials might best take advantage of popular social-media sites, Facebook and Twitter chief among them, is another project being undertaken, Smith said Tuesday.
“The majority of cities in Los Angeles County use either Twitter or Facebook, or both,” he said. “The City Council has expressed an interest in what social media means and how it can be used to inform and engage citizens in what’s going on.”