Facebook Blueprint

Karen Villaseñor Earns Facebook Certified Planning Professional Blueprint Certification

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Facebook BlueprintTripepi Smith Junior Business Analyst Karen Villaseñor recently completed the “Facebook Blueprint” online advertising training program and passed both exams necessary to receive the Facebook Certified Planning Professional Blueprint certification. Her certification and Tripepi Smith’s investment in this area of expertise demonstrate the technologically progressive stance the firm takes to aid its clients with digital community engagement.

“A thorough understanding of online advertising tools is essential to help our clients implement online outreach initiatives to achieve engagement goals,” said Villaseñor. “Through the Facebook Blueprint certification program, I have come to fully understand Facebook’s online advertising tools and am equipped to leverage them to serve our clients. Tripepi Smith’s investment in this certification is a key point of differentiation for the firm in the public affairs world.”

The Facebook Certified Planning Professional Blueprint certification is designed to assess proficiency in planning successful Facebook advertising campaigns. The Blueprint certification requires individuals to pass two exams: 310-101 Facebook Advertising Core Competencies and 322-101 Facebook Certified Planning Professional. Individuals must demonstrate proficiency in Facebook advertising objectives, audience targeting, planning strategy and best practices among various other digital advertising concepts.

“Karen’s success reflects two core principles of Tripepi Smith: first, that we always need to be learning and, two, that we are positioning our firm to fundamentally alter the local government public affairs world,” said Ryder Todd Smith, Tripepi Smith President. “This is another milestone in Tripepi Smith’s march to advance local government communications.”

To see Karen’s certification, click here.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Cupertino, City of Duarte, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, City of El Cerrito, City of Indian Wells, City of Yuba City, NHA Advisors, Cal Choice, California Joint Powers Insurance Authority, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.