Jon Earns Twitter Flight School Video Badge
To prepare for the assessment required to earn the badge, Jon learned lessons in optimal Twitter video formats, content strategy and ad campaign creation. His new knowledge ensures Tripepi Smith clients will get the most out of their video advertisements on Twitter.
“Video continues to climb the charts and earn its ranking as king in social media’s attention economy,” said Jon. “Now that I have Google Video Ads certification and Twitter Video Ads certification under my belt, we are in an even better position to make sure our clients get the most out of their investments in video.”
The Twitter Flight School provides exclusive instruction to students wanting to master advertising on their platform. In order to receive the Twitter Video Badge, students must complete training on topics like in-stream video ads and sponsorship, going live on Twitter’s Live Brand Studio, creating “First View” campaigns and customizing reports for video metrics. These topics provide students with the understanding they need to successfully deliver effective video advertisement plans on Twitter’s dynamic platform.
“I’m proud of Jon for educating himself on the industry’s leading digital advertising and data analytics tools,” Tripepi Smith Co-Founder and Chief Financial Officer Nicole Smith said. “His innovative mindset is reflected in his expanding skills and desire to better understand and serve our clients. Our team now has certifications in promoting video across YouTube, Twitter and Google!”
About Tripepi Smith
Tripepi Smith is an Orange County-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Paramount,City of Rolling Hills Estates, City of Santa Ana, City of Santa Cruz, City of Tracy, City of Yuba City, Cal Choice, California Joint Powers Insurance Authority, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.