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Director Jon Barilone Spoke at Stanford’s 2021 LGSI

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Screenshot of Panel AttendeesTripepi Smith Director Jon Barilone spoke on leveraging social media for civic engagement at Stanford’s 2021 virtual Local Governance Summer Institute (LGSI) on October 8, 2021. He joined the Institute for Local Government’s Julia Salinas and Erica Manuel, the City of Mountain View’s Lenka Wright and Nancy Ducos and Regional Government Services Authority’s Brian Moura as part of a two-hour module on Civic Engagement.

Jon provided insight on how cities can leverage social media to tell their stories and reach their audiences, and discussed the importance of social media in civic engagement. Throughout his presentation, he touched on several topics, such as:

  • Identifying the kind of community engagement you want;
  • The pros & cons of using social media;
  • The importance of listening to your community;
  • Helpful features on Facebook, Nextdoor and Instagram;
  • Addressing public comments; and
  • Social media template resources and content ideas

“As someone who is an advocate for social media usage in local government, I enjoyed sharing my insights on the power of social media and how it can drive community engagement,” said Jon. “Tripepi Smith is always honored to be a guest speaker for LGSI. I hope the attendees walked away with a newfound understanding of the role social media can play in two-way communication with local communities.”

About the Local Governance Summer Institute @ Stanford

LGSI@Stanford offers city managers, county executives, regional directors, and other senior local government officials the opportunity to exchange and acquire tools for improving local government performance and enhancing prospective analytical capacity to innovate and anticipate societal change. This program will strengthen individual capacities in public finance, negotiating and strategic planning skills, while exposing participants to innovative solutions and technological advances supporting the emergence of smarter, more resilient, sustainable, and equitable communities in California and around the world.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American CanyonCity of Culver CityCity of CupertinoCity of Daly CityCity of DuarteCity of Grover BeachCity of Santa PaulaCity of Indian WellsCity of La Cañada FlintridgeCity of Lake ForestCity of LivermoreCity of NapaCity of ParamountCity of MartinezCity of TracyCity of VallejoCalChoice Energy AuthorityCalifornia Joint Powers Insurance AuthoritySanta Clarita Valley Water AgencySanta Clara County Fire DepartmentCosta Mesa Sanitary DistrictRowland Water DistrictCalifornia Contract Cities AssociationCalifornia City Management FoundationRenne Public Law GroupBob Hall & Associates and Climatec.