Principal Jon Barilone

Jon Barilone Promoted to Principal

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Principal Jon BariloneTripepi Smith is pleased to announce the promotion of Jon Barilone to Principal, effective March 1, 2022. Jon began working with Tripepi Smith as a part-time “Social Media Maven” in 2011. He joined Tripepi Smith full-time as a Senior Business Analyst in 2015, then was promoted to Director in 2018.

“We have looked to Jon as a trusted leader within Tripepi Smith for many years. Our entire team has benefited from his organizational skills and his dedication to teaching others what he has learned,” said Chief Financial Officer Nicole Smith. “This promotion signals our trust that Jon will continue to leverage his technology acumen and ‘Always Be Learning’ attitude to further mentor other teammates and surface new business opportunities for the firm.”

Jon holds a Bachelor of Arts in Literature/English from Claremont McKenna College. His previous professional experience includes serving as a Director of Online Reputation Management for a search engine marketing firm, a Social Media Specialist for a nationwide for-profit education company and a Community Manager for the John D. and Catherine T. MacArthur Foundation.

While at Tripepi Smith, Jon has completed several certifications and professional courses that enhanced his already-strong background in social media, including Twitter Flight School; numerous Google Ads certifications; Nextdoor for Public Agencies training; Sprout Social Agency Certification; and “Managing Chaos: Digital Governance by Design” through SiteImprove. In addition, Jon earned his Professional Certificate in Advanced Public Engagement for Local Government through Pepperdine University’s Davenport Institute for Public Engagement and Civic Leadership and has participated in several workshops through the California Association of Public Information Officers (CAPIO).

“I’m proud to be part of a firm that has such a stellar reputation in the local government space. Tripepi Smith has experienced massive growth over the past decade, which I attribute primarily to two things: the culture that Ryder and Nicole have been able to grow here, and our constant efforts to expand our offerings,” said Jon. “When you have so many capable teammates aligned with the same vision and set of values, it makes it easier to focus on how to deliver even better service to our growing client list.”

Jon is also a sought-after guest speaker, especially on the topic of local government’s use of social media. He has been a guest speaker on this topic for Stanford University’s Local Governance Summer Institute (LGSI), the Municipal Management Association of Northern California (MMANC), the League of California Cities, CAPIO and the Claremont Marketing Group at the Claremont Colleges.

In his time at Tripepi Smith, Jon has specialized in working with cities: he has worked with over 35 California cities on projects ranging from crisis communications to communication assessments to monthly communication support. His current client work includes the cities of American Canyon, Benicia, Carson, Culver City, Manteca, Napa and Newport Beach.

In the past year, Tripepi Smith has supported over 200 organizations with their outreach and communication needs. The firm has also expanded its services into the talent space with the creation of TS Talent Solutions. Its media group has expanded its footprint with the growth of PublicCEO and Civic Business Journal. Finally, with the recent completion of an acquisition, Tripepi Smith’s service in council chamber and event video production has grown dramatically.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American CanyonCity of Culver CityCity of CupertinoCity of Daly CityCity of DuarteCity of Grover BeachCity of Santa PaulaCity of Indian WellsCity of La Cañada FlintridgeCity of Lake ForestCity of LivermoreCity of NapaCity of ParamountCity of MartinezCity of TracyCity of VallejoCalChoice Energy AuthorityCalifornia Joint Powers Insurance AuthoritySanta Clarita Valley Water AgencySanta Clara County Fire DepartmentCosta Mesa Sanitary DistrictRowland Water DistrictCalifornia Contract Cities AssociationCalifornia City Management FoundationRenne Public Law GroupBob Hall & AssociatesWest Coast Arborists and Climatec.