Jon Barilone Earns Google Ads Video Certification
Tripepi Smith Director Jon Barilone earned his Google Ads Video Certification on April 17, 2020. This certification validates that Jon is qualified to help Tripepi Smith clients deliver more relevant advertisements to their audiences and boost their brand performance.
“The Google Ads Video training taught me how to leverage a variety of YouTube advertising options to reach specific audiences and drive action or advance ideas,” said Jon. “This will be valuable for any Tripepi Smith clients looking to effectively take advantage of one of the most powerful advertising platforms in the world.”
The Google Ads Video program educates creators about the YouTube framework so they can develop strategies around reaching potential customers through compelling video advertisements. It covers factors, like the benefits of Youtube audience solutions, optimized ad formats that drive additional reach and brand awareness, how to utilize creative essentials like personalized messaging and bumpers and more that allow clients to understand the entire purchase journey at scale.
Jon earned the certification by passing Google’s 50-question exam. His certification is valid through April 17, 2021.
“Jon’s metrics and analytics expertise grows with the addition of his new Google Ads Video certification,” said Tripepi Smith Co-Founder and Chief Financial Officer Nicole Smith. “I am proud of Jon for continuing to pursue his knowledge of data analytics and excited to see how he puts his new skills to work for our clients. He is living the always-be-learning values of Tripepi Smith.”
About Tripepi Smith
Tripepi Smith is an Orange County-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Paramount,City of Rolling Hills Estates, City of Santa Ana, City of Santa Cruz, City of Tracy, City of Yuba City, Cal Choice, California Joint Powers Insurance Authority, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.