Jon Barilone Completes Twitter Advertising Training

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Twitter AdvertisingTripepi Smith Director Jon Barilone recently completed “Twitter Flight School,” a multi-course training program on Twitter’s advertising products and marketing best practices.

“Twitter remains one of the most relevant and useful social media platforms in the United States. Surveys show that 36% of Americans ages 18-29 use Twitter and 22% of American city-dwellers use the platform to learn about breaking news, follow their favorite brands and celebrities, and get timely customer service,” said Jon. “A quarter of U.S. marketers run video ads on Twitter, which is close to the same number of marketers running video ads on Instagram. If you’re not marketing or advertising on Twitter, you’re missing out.”

Twitter Flight School consists of multiple hours of courses full of multimedia training content, global brand success stories, and quizzes that place you into hypothetical scenarios to help clients with realistic business needs. “Graduates” of Twitter Flight School receive a badge to display on their social media profiles and a certificate of completion.

“Tripepi Smith is unique because we focus heavily on training our staff on specific, popular digital marketing and communication platforms. Knowing theories and concepts of digital advertising is good, but knowing the ins and outs of executing a successful ad campaign on Twitter or Facebook or YouTube is what really helps our clients,” said Ryder Todd Smith, Tripepi Smith President. “As marketing and advertising best practices evolve, Tripepi Smith will continue to invest in our team to master these mediums. That is just one of the ways we help public agencies and residents communicate better with one another.”

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Cupertino, City of Duarte, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, City of El Cerrito, City of Indian Wells, City of Yuba City, NHA Advisors, Cal Choice, California Joint Powers Insurance Authority, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.

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