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Jon Barilone Speaks on Social Media to the Claremont Marketing Group

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Zoom meeting with Claremont Marketing GroupOn February 26, 2021, Tripepi Smith Director Jon Barilone led a virtual workshop for the Claremont Marketing Group at the Claremont Colleges. Approximately 16 students learned Jon’s story of coming into the role of a social media manager after graduating from Claremont McKenna College, as well as a blueprint for what they should do in their “first 100 days” as a social media manager.

“I’m dating myself here, but ‘theFacebook’ came out my sophomore year of college. The ‘social media manager’ job was not something that existed or that you could study for at the time,” said Jon. “I wanted to share my experiences with the Claremont Marketing Group to show them that technical knowledge is not as important as being a lifelong learner, a critical thinker and/or knowing how to stay organized. You can always learn how to use a new tool while on the job, but first you need to answer why you’re using that tool.”

As of March 2021, Tripepi Smith’s team has seven employees who attended (or still attend) the Claremont Colleges: five from Claremont McKenna, one from Scripps and one from Pitzer. The Claremont Marketing Group previously asked Tripepi Smith President Ryder Todd Smith to lead a workshop in Spring 2020.

“Tripepi Smith would not be the organization it is today without the Claremont Colleges,” said Ryder. “We are constantly looking to recruit bright young minds from the Colleges because we know they will be intellectually curious and eager to tackle the opportunities given to them. Thank you to the Claremont Marketing Group for reaching out again to Tripepi Smith and allowing us to impart our wisdom and experience onto the next generation of marketers.”

About the Claremont Marketing Group

The Claremont Marketing Group is a group of undergraduates at the Claremont Colleges in California who are passionate about bringing marketing to the Claremont Colleges through hands-on projects, intensive workshops, and networking opportunities with industry professionals. Since 2017, the Claremont Marketing Group has offered unique perspectives on market research, strategy, branding and design to solve real world problems.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.