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Jerald La Madrid Joins Team Tripepi Smith

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Tripepi Smith welcomed Jerald La Madrid to the team as its newest Junior Business Analyst on April 19, 2021.

“I am excited to continue to help local governments achieve their goals with a team of dedicated individuals who strive to provide exceptional work for all public agencies,” said Jerald. “What impressed me the most about Tripepi Smith is the firm’s ability to adapt to new challenges in technology, communications and marketing.”

Jerald previously worked for the City of Lake Forest and the City of Anaheim, where he was instrumental in bridging the marketing gap between the City of Lake Forest and its local businesses and expedited the administrative process of the City of Anaheim’s Residential Permit Parking Program.

“Tripepi Smith is excited to have Jerald join our talented team,” said Nicole Smith, Tripepi Smith Chief Financial Officer. “Jerald brings more experience in local government to our team, plus video production skills. Tripepi Smith has seen tremendous demand for video work and council chamber video production experience, so Jerald is arriving just at the right time to help us respond to the needs of our clients.”

Jerald earned a Bachelor of Arts in Economics with a minor in Film & Media Studies from the University of California Irvine and his Master of Public Administration from California State University, Fullerton. During his time at graduate school, Jerald was a part of CSUF’s City Management Fellowship Program, where he was mentored by Stanton City Manager Jarad Hildenbrand, Villa Park City Manager Steve Franks, Former Fullerton Deputy City Manager Antonia Castro-Graham and Former Anaheim Deputy City Manager David Belmer.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.