Jerald La Madrid Earns Hootsuite Certification

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Junior Business Analyst Jerald La Madrid has earned his Hootsuite Certification in Social Marketing.

“The Hootsuite Social Marketing course sharpened my skills in social media strategy, content marketing and social advertising. I am looking forward to applying these skills to deliver results for our clients,” said Jerald. “I am grateful to be a part of Tripepi Smith because they embrace an ‘Always Be Learning’ culture and are willing to invest in educational opportunities for the team.”

The Hootsuite Social Marketing certification is industry-recognized and designed to develop foundational social marketing skills. After completing the course, individuals must take a timed, 60-question exam and pass with a minimum of 80%.

“At Tripepi Smith, we take pride in investing in learning opportunities for our team. Social marketing is constantly evolving and it is important to keep up with the latest trends in the digital world,” said President Ryder Todd Smith. “Jerald is on the right track and this certification demonstrates his commitment to providing excellent work to our clients.”

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.