What is a Style Guide? And Why Don’t You Have One?
A well-thought-out, comprehensive style guide can provide consistency in look and feel regardless of the author – a very important aspect of any marketing campaign....
Read MoreA well-thought-out, comprehensive style guide can provide consistency in look and feel regardless of the author – a very important aspect of any marketing campaign....
Read MoreFive ways your organization can embrace this year's official color, without redesigning your brand. ...
Read MoreColor selection is vitally important with respect to a brand and decisions regarding color use in marketing pieces should not be taken lightly. In order to...
Read MoreTripepi Smith & Associates has delivered on a new website for DLJ Financial, Orange County’s premier mortgage lender. The website, build on the WordPress platform, is...
Read MoreThe key to successfully pitching the media is preparation. Before you pick up the phone, be prepared to answer two implicit questions from the reporter: How...
Read MoreBefore you start writing a news release, imagine yourself in a reporter’s shoes. When they pick up a news release, reporters will immediately be thinking: How...
Read MoreGoogle is once again changing the algorithms that determine what results show at the top of its search rankings, but this time it is hoping to...
Read MoreStanding out from the crowd in a conference exhibit hall is not ease, but we wanted to share a few ideas that might help....
Read MoreFour simple steps to telling your story in a way that will capture the attention of potential clients and customers. ...
Read MoreTo stay at the front of your customer or client's mind, you have to give them something to talk about. ...
Read MoreYour logo is the most recognizable part of your organization's identity. It must represent you all by itself, while at the same imparting your overall brand....
Read MoreThe main difference between brand and identity is that identity can be easily changed, while brand cannot. ...
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